Alex Short's Biography

Browse biogs A-Z

Who is Alex Short?

He was a 27-year-old owner of a commercial cleaning company from Hertford, when he became a candidate on The Apprentice in 2022.

He was the fourth candidate to be fired.

Alex claimed he was “not going to stop” until he gets where he wants to go. Despite leaving school after the first year of sixth form and encountering a few hurdles along the way, he told the BBC before The Apprentice that he was on the way to tripling his turnover - which he views as the “most impressive” thing he’s done in business, saying:

“I would compare myself to a Ferrari, shiny on the outside but under the bonnet, there is a lot of fire and I’m coming for you.”

You can see Alex Short on Matt Edmondson's amusing video of meeting the candidates below. His bit starts with him having a go at mental arithmetic at roughly 7.13.

Back to Top

Latest User CommentsAdd your comment
Add your comment
To ensure you are a real person and not a computer please enter the following characters shown below: