Sofiane Khelfa's Biography

Sofiane Khelfa

Sofiane Khelfa, who is French, was a 32 year old senior sales executive in the technology sector, living in Essex, when he entered The Apprentice series 12.

Sofiane works in a high-end retail store, negotiating sales with high profile clients.

He came to Britain when he was a teenager.

He had lived through the height of the Algerian Civil War.

In England, his first job was working in markets in Walthamstow in London.

He later worked at Dixons and Harrods.

In April 2016, he set up a company Simplytech Limited.

At the time of The Apprentice Sofiane Khelfa had two children and was expecting a third.

Before The Apprentice, Sofiane said: “My motto is live the dream.”

Sofiane was the 11th candidate to be fired.

Sofiane's Apprentice Audition Video